A future for high end electric cars
13 February 2010
The research company Bain & Co estimates that 350.00O prestige high-end customers worldwide are ready to buy an electric car. They declare being ready to pay 12.000 euros over the normal price to buy « eco-prestige » cars.
The Survey was conducted on a sample of more than 4.000 consumers in four major european markets, in the USA, China, Japan and Korea.
For more détails go to :
http://www.bain.com/bainweb/Publications/article_detail.asp?id=27583&menu_url=articles.asp
February 2010
————————————– ©-2010 Marketing Automotive – Bernhard Adriaensens – International Consultant in Automotive Marketing and Management
