Marketing Automotive

Hyundai Motor Co. unveiled the company’s and Korea’s – first Full Speed Electric Vehicle (FSEV) named ‘BlueOn’. The new car was was fully developed in Korea Hyundai is dedicated to reducing its carbon footprint and satisfying market needs.”

The BueOn was unveiled the car at the Blue House (Official residence of the Korean President) in the presence of Korean President Lee Myung-Bak and Ministers from the Ministry of Knowledge Economy and Ministry of Environment.

Hyundai invested a total of about 40 billion won (27 million euros) over a one year period to create the BlueOn, which is based on Hyundai’s small hatchback, i10.

Innovative LiPoly Batteries

BlueOn has a compact body with an overall length of 3,585 mm, overall width of 1,595 mm and overall height of 1,540 mm. It is equipped with a highly efficient electric motor powered by an innovative 16.4 kWh LiPoly (lithium-ion polymer) battery technology that offers numerous advantages over other battery types. BlueOn boasts a maximum power of 81ps(61kW) and maximum torque of 21.4kg/m(210Nm).
As pure electric vehicles operate only with the battery and electric motor, the battery’s lifespan and storage capacity determines the vehicle’s performance. Hyundai chose LiPoly batteries because compared with previous nickel-metal hydride batteries (NiMH), LiPoly delivers the same power with 30 percent less weight and 40 percent less volume, boosting efficiency and leaving more interior space for passengers.
Furthermore, the car has been designed to prevent overcharging and collision-related safety issues. Hyundai also conducted hundreds of thousands of kilometers’ worth of endurance testing to secure safety. BlueOn boasts a maximum speed of 130km/h and 0-100 km/h is achieved in 13.1 seconds, better than some gasoline models in the same class.

Recharging

BlueOn can travel as much as 140 km on a single charge. It also accommodates dual recharging methods: a 220V household power and a 380V industrial-strength power, which promises quick recharging speeds. Under the household power, the battery will be fully recharged within six hours. Under the quick charge method, the battery can be recharged to about 80 percent of its capacity within 25 minutes. Hyundai will collaborate with the Seoul Metropolitan Government and other government agencies to build recharging facilities.
In addition, the engine-driven components were electrified so that the electric motor-driven power steering, electric water pump and regenerative brake system could be adapted to BlueOn. Furthermore, for the driver’s convenience, an advanced telematics system showing the charge status and location of recharging stations is installed. A 4.2-inch TFT LCD Supervision Cluster that provides voice guidance has also been installed.
Hyundai plans to expand its manufacturing capabilities for BlueOn next year, carrying out test productions and making about 2,500 units by the end of 2012

Virtual Sound

BlueOn also features a Virtual Engine Sound System (VESS), which creates an artificial sound for the safety of pedestrians, as electric vehicles make little to no sound when driving at low speeds.

Seoul, September 9, 2010

According to the Japanese newspaper Mid-Japan Economist,Toyota is expected to begin producing a hybrid version of the Yaris on its French site in Valenciennes in the 2011-2012 fiscal year starting next April.

Toyota has announced its intention of proposing hybrid versions for its entire range in 2020, but had not yet announced a specific project for a Yaris.

Honda will launch a hybrid version of the Jazz-Fit, the Yaris competitor in the months to come. This model should be unveiled in Paris at the Mondial de l’Automobile (October 2 to 17, 2010).

The sale of hybrids is difficult in Europe where drivers prefer diesel engines as a means to reduce emissions of greenhouse gas emissions. Most European car owners are not very Wise. Indeed diesel engines cause environmental and health problems, because it produces many micro-particles