The Chinese Car Industry

27 September 2009

Is there something we can call «the chinese car industry model» ?

Less than 10 years ago, China’s annual car production did not match the output of a single large auto company in a developed country.
China’s monthly vehicle sales surpassed those in the United States for the first time in January 2009, moving this country closer to becoming the world’s biggest auto market.

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©-2009 Marketing Automotive – Bernhard Adriaensens – International Consultant in Automotive Marketing and Management
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When Problems Arise, Go to the Spot

27 September 2009

akio-toyoda-marketing-automotiveBefore taking charges of Toyota Motors, Akio Toyoda visited a car dealership in Ann Harbour (Michigan). The grandson of Toyota’s founder was there to inspect the undercarriage of a Tundra pickup truck. Why, you ask? Because the model had been quite a bit troublesome, and subject to recalls.

What Mr Toyoda was practicing was a time-honored tradition in the Toyota Production System, called ‘genchi genbutsu’ translated as ‘go to the spot ‘, or  find out where the trouble is through first-hand observation.”

The lesson to take from this way of working are simple to practice if you agree to stay humble and go to the reality of business.

  1. What is the real problem? “Diagnosing [a] problem requires the discipline of looking for the root cause ». You do not know until you take the time to investigate.”
  2. How do we fix it? This might be as simple as a process overhaul, or as complicated as a product recall.
  3. Who can best execute the fix? Not everyone is a born problem-solver. You need to have people who like asking questions but [also] have the facility to … implement solutions.”

The lesson : Use your downtime these days to root out the causes of any ongoing problems; that way, they’ll be fixed by the time things start to look up.

Source: Inspired and adapted from Harvard Business Publishing

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©-2009 Marketing Automotive – Bernhard Adriaensens – International Consultant in Automotive Marketing and Management
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How to build top performing Management in the automotive industry?

25 February 2009

Executive Programme for the Automotive Industry

executive-programme-for-the-automotive-industry

This is the stated aim of the Solvay Business School in its latest programme; which has been especially designed for automotives industry executives.
This highly focused programme will help your executives to dramatically improve their managerial competences and knowledge of this highly competitive sector.

Like all f our executive education programmes, this course will be led by a team of highly experienced professionals and top level international academics who understand the skills needed by executives working in companies engaged in automotive importing, manufacturing, rental and leasing, rapid repairs and supply.

OBJECTIVES

  • Develop managerial expertise at individual and organizational levels
  • Provide in-depth and “real life” understanding of car industry environments
  • Equip managers with the in-depth understanding of international issues
  • Develop practical and actionable “take homes”
  • Provide new business skills
  • Reinforce the network and prepare new generation of leaders

Download the brochure and discover all the details concerning the programme or visit the Solvay Business School website

Bernhard Adriansens (Academic Director)

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©-2009 Marketing Automotive – Bernhard Adriaensens – International Consultant in Automotive Marketing and Management
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